Business Image Lift (BIL) presents an effective “Must have” component as part of a business’s public relations portfolio and strategy today. It’s an additional management tool to shape and protect a company’s public imagery and business personal most commonly through the internet today. If a business is either pursuing investors, anticipating being part of a merger and acquisition or having clients look at their internet profile to become new clients it is so vitally important. Business Image Lift (BIL) presents an effective “Must have” component as part of a business’s public relations portfolio and strategy today.