Originally from Chicago, but left the cold north and arrived in sunny Boca Raton in 1979 and never looked back. I've lived here for more than half my life so I consider this my home. I got into the insurance business shortly after settling to my new surroundings. My mentor in the insurance industry, advised me to be a big fish in a little pond. Meaning, knowing something better than anyone else, so Long-Term care and Medicare became my specialties. Early in my career, I understood what would separate myself from all the other agents, customer service. I believe then, as I do now, the most important facet in my profession is personalized customer service.